Czech Republic,
2004, 90 min
Plots(1)
Two Czech film students explore the manipulative powers of consumerism on post-communist Czechoslovakia by creating a marketing campaign for a super store that didn't exist. For 2 weeks, the streets of Prague were saturated with advertising for Czech Dream - a fake super store. The campaign, created by a highly regarded ad agency, proclaimed "Don't Go, Don't Rush, Don't Spend" was everywhere - in newspapers, on buses, and on the radio. On the day of the grand opening, over 4000 people showed up and attacked the filmmakers when they found out it was all a hoax. (official distributor synopsis)
(more)Gallery (18)
Photo © Polyfilm
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/180/180820_e0c76e.jpg)
Photo © Polyfilm
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/157/157776_8267d5.jpg)
Photo © Polyfilm
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/163/997/163997725_1293c1.jpg)
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/236/236903_6f9175.jpg)
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/109/109224_619fa7.jpg)
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/118/118889_e84398.jpg)
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/156/156836_d68e85.jpg)
![Czech Dream - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/000/249/249203_4d87e4.jpg)