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Aaron Eckhart stars as Nick Naylor, a sexy, charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator (William H. Macy) bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test. (official distributor synopsis)

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Reviews (10)

Necrotongue 

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English Although I understand that cigarettes are not good for your health (I have always been a non-smoker, which doesn’t really help me much), but I am strongly annoyed by the sometimes hysterical reactions to smokers. What annoys me more than cigarette smoke in restaurants is the foul smell coming from the baby-changing table. In other words, if you want your children to be healthy, learn to cook instead of dragging your kids around pubs. Even in this film, I was forced to side with the bullied, which Nick Naylor made much easier for me thanks to his perfectly cynical attitude. His colleagues from the MOD squad did not fall behind. Nick went against the mainstream and didn't give up in spite of a potential melodramatic ending, and I must give him credit for that. ()

lamps 

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English It starts as a very enjoyable and imaginative comedy, but then it slightly loses both its wit and, unfortunately, its originality. It's a good thing it has the great Aaron Eckhart in the lead role, he’s really convincing and better than good at talking. In sum, just another in a line of comedies that don't disappoint, but also don't dazzle. For me 70%. ()

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Lima 

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English Very funny and imaginatively directed in places, especially in the opening, when we are introduced to lobbyist Nick Naylor (the utterly brilliant Aaron Eckhart) as the "embodiment of cigarettes" in an irresistibly black and humourless sequence that approximates the number of victims of tobacco addiction. Guaranteed to amuse, too, are the apt observations about the now-fashionable curses on smoking in contemporary Hollywood ("These days, when someone smokes in the movies, they're either a psychopath... or a European."). Even at the very end, Reitman elegantly gets away with moralising that smoking may be "bad", but it is up to each of us to choose. But still, in the end, only 3 stars, albeit very strong. Despite a promising start in the opening 20 minutes, the film has too many deaf spots and unfinished scenes, which is a shame, because such a hot topic is ripe for a complete explosion of politically incorrect, sarcastic humour, of which there is woefully little. Still, the "Ghostbuster" can be proud of his son, I think there is a great talent growing here. ()

Remedy 

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English On the one hand, a very cynical and morally incorrect film that relies on extremely playful direction and the brilliant Eckhart; on the other, a charming and wonderfully brisk indie whose interpretation is probably up to each individual. I don't want to dissect the content here; what's important to me is that Reitman refrains from any judgement or evaluation and "merely" manages to reflect the facts in an excellent way and humorously portray the behind-the-scenes world of the tobacco industry. Aaron Eckhart was absolutely excellent. A remarkable debut for Jason Reitman. ()

Isherwood 

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English The phenomenal Aaron Eckhart could even make you think that smoking cigarettes is actually a healthy thing. Unfortunately, director Reitman spends the entire ninety minutes flitting between the political correctness of a hot topic and a family melodrama about model fatherhood. If it had thirty extra minutes and a more integral directorial lead who could have been more "loose" would have only helped the film. Then it would have been an absolute hit. Andrew Niccol poked at a similar theme much more vigorously, boldly, and, above all, engagingly. It’s not at all bad for a debut and the promising signs of interesting talent are definitely there. Keep it up! ()

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