Andy Warhol: Re-Reproduction

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Short
Japan, 1974, 23 min

Directed by:

Toshio Matsumoto

Cast:

Andy Warhol

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Dionysos 

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English What if the seriality of consumer culture became a film image? What if the victim/subject of this image became the one who, as one of the first, was able to capture the fact of mass reproducibility of modern artistic production in its images? Just as Warhol captured the very possibility of serial reproducibility of any object of mass industrial culture, from soup to an art representative, Macumoto imprisoned the pop art Nestor in the horror of his own reproducibility in the multitude of his identical copies. The film image is divided into a mosaic of individual fields, which mask the lack of quality with their quantity, and mask the steps of their own significance with cosmetic differences - how could the sound track gain meaningfulness in Macumoto's film afterward? Andy Warhol becomes a sad Mr. Campbell, trapped in the can of his own creative process. ()