Plots(1)
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA. (Netflix)
Gallery (6)
Photo © Netflix
![Big Vape: The Rise and Fall of Juul - First Impressions - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/168/188/168188526_4hyqm2.png)
Photo © Netflix
![Big Vape: The Rise and Fall of Juul - First Impressions - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/168/188/168188527_uiwhqg.png)
Photo © Netflix
![Big Vape: The Rise and Fall of Juul - First Impressions - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/168/188/168188528_slm5bk.png)
Photo © Netflix
![Big Vape: The Rise and Fall of Juul - First Impressions - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/168/188/168188529_6n4nfo.png)
Photo © Netflix
![Big Vape: The Rise and Fall of Juul - First Impressions - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/168/188/168188530_is3n66.png)
Photo © Netflix
![Big Vape: The Rise and Fall of Juul - First Impressions - Photos](http://image.pmgstatic.com/cache/resized/w663/files/images/film/photos/168/188/168188531_arkcne.png)